Learn from the mistakes of others

actually, the dominance largely negates the choice. most people are only familiar with ms products. they use them at work, used them at school, and most people they know use them.

being different is not what most people are into.

humans are social animals. they prefer groups over solitary, sameness over difference/change. most people will go with what they know, and what they are comfortable with.

purchasing is not a merely logical process of weighing up the competing options. even if they had the time, and the expertise, most people go with what they feel is the best choice.

otherwise marketing would not work.

when was the last time you was an advertisement that compared the technical features with alternative products and offered a logical reason for choosing x over y?