advertising advocacy *headdesk* moment

[maelorin]

Call to beef up new junk food ad code
Julian Lee Marketing Reporter (July 17, 2006)

A NEW code regulating the marketing of junk food will not stop children becoming obese, the Australian Consumers' Association says. It has repeated its call for the Federal Government to step in and legislate.

*headdesk*

Regulations and laws can't make people lose weight.

"We don't believe that a voluntary code is going to provide adequate protection for children from advertising of unhealthy foods that may influence their food preferences and the food they eat, which in turn will impact on diet and nutrition and have the potential to contribute to overweight [sic] and obesity," the association's food policy officer, Clare Hughes, said.

And I don't believe you can legislate 'protection' of this kind into existence.

We need to change the priorities of the keepers-of-the-purse-strings. Education ought to come before corporate handouts, for example.

Children's 'food preferences'? Perhaps some people ought to be reminded that they're the adults. They're responsible for making decisions on behalf of the children in their care ...

You can't legislate maturity into existence.

Comments

[velvetink.livejournal.com]

and another thing, where can you buy a normal healty sandwich for under like $6-$9. There is a subway and one other healthy type sandwich bar in our mall, and the cheapest sandwich is $8 and the healthy drinks cost more too. Now if you have a couple of kids to feed it's way cheaper getting a kids mac and coke.

Howard in forcing small business's to go broke with the new laws has put the only people selling healthy food out of reach for the masses. That's another reason why people are eating junk. Good stuff just isn't financially viable. Look at the prices of fresh vegies. Way dearer than any other kind.

[maelorin]

howard isn't really interested. so long as mums and dads vote for him, why should he care?

so long as our economies are driven by "growth", we're screwed.

basic physics tells you that growth requires a constant supply of energy to power the work required to buck the trend towards decay and disappation. perpetucal energy is impossible. the crash we're in for will be ugly.