advertising advocacy *headdesk* moment

[maelorin]

Call to beef up new junk food ad code
Julian Lee Marketing Reporter (July 17, 2006)

A NEW code regulating the marketing of junk food will not stop children becoming obese, the Australian Consumers' Association says. It has repeated its call for the Federal Government to step in and legislate.

*headdesk*

Regulations and laws can't make people lose weight.

"We don't believe that a voluntary code is going to provide adequate protection for children from advertising of unhealthy foods that may influence their food preferences and the food they eat, which in turn will impact on diet and nutrition and have the potential to contribute to overweight [sic] and obesity," the association's food policy officer, Clare Hughes, said.

And I don't believe you can legislate 'protection' of this kind into existence.

We need to change the priorities of the keepers-of-the-purse-strings. Education ought to come before corporate handouts, for example.

Children's 'food preferences'? Perhaps some people ought to be reminded that they're the adults. They're responsible for making decisions on behalf of the children in their care ...

You can't legislate maturity into existence.

Comments

[maelorin]

doctor spock was evil. and the damage he has done goes on and on.

parenting is all but a lost cause - no one learns how to parent, since the oldies were shipped off to dying-places. we've lost our cultural memories, and replaced tham with theories - education psychology babble, early learning guff, and blah-de-blah.

many parents don't have the time to figure this shit out for themselves, so they give in. many expect schools to raise their kids for them.

the baby boomers really have screwed themselves. and us. oh crap.