Learn from the mistakes of others

Brand Your Brilliance
June 04, 2004
http://www.masternewmedia.org/news/2004/06/04/brand_your_brilliance.htm

Brand Your Brilliance
June 04, 2004
http://www.masternewmedia.org/news/2004/06/04/brand_your_brilliance.htm

July 25, 2005

http://www.masternewmedia.org/news/2005/07/25/how_difficult_is_to_access.htm

"The information Mr. McKinnon was able to uncover and the lessons learned about accessing highly secure computer systems within the US military and government complex open up a whole bag of interesting questions ranging from the state of effective computer security within the US in the midst of the vigilant war on terrorists, to the far reaching implications of who, what and why would be managing powerful new technologies ..."

You can listen to this absolutely fascinating BBC audio interview right here: http://www.bbc.co.uk/worldservice/ram/interview.ram

Also

• Newsmakers | CNET News.com : Gary McKinnon: Scapegoat or public enemy?
  
• US wants to extradite UK hacker - Free Gary MCKinnon <http://www.garymckinnon.com/>
  
• Game Over : Jon Ronson meets Gary McKinnon : The Guardian Unlimited
  
• Boing Boing: The Nerd Who Knew Too Much
  
• Free Gary McKinnon : <http://www.spy.org.uk/freegary/>

July 25, 2005

http://www.masternewmedia.org/news/2005/07/25/how_difficult_is_to_access.htm

"The information Mr. McKinnon was able to uncover and the lessons learned about accessing highly secure computer systems within the US military and government complex open up a whole bag of interesting questions ranging from the state of effective computer security within the US in the midst of the vigilant war on terrorists, to the far reaching implications of who, what and why would be managing powerful new technologies ..."

You can listen to this absolutely fascinating BBC audio interview right here: http://www.bbc.co.uk/worldservice/ram/interview.ram

Also

• Newsmakers | CNET News.com : Gary McKinnon: Scapegoat or public enemy?
  
• US wants to extradite UK hacker - Free Gary MCKinnon <http://www.garymckinnon.com/>
  
• Game Over : Jon Ronson meets Gary McKinnon : The Guardian Unlimited
  
• Boing Boing: The Nerd Who Knew Too Much
  
• Free Gary McKinnon : <http://www.spy.org.uk/freegary/>

Here are three steps to successful personal branding:

Step 1: Unearth Your Brand

Give Your Brand Context.
Know Yourself.
Know Your Competitors.
Know Your Target.

Step 2: Express Yourself

Describe the Essence of Your Brand.
Find the Right Mix.
Mark Everything You Do with Your Brand.
Live and Breathe Your Brand.

Step 3: Evaluate and Evolve

Evaluate.
Evolve.

William Arruda, dubbed the "personal branding guru" by the media and clients, works with individuals and organizations to build strong, memorable brands. Combining his 20 years of international branding expertise with his passion for people, he founded Reach www.reachcc.com), the human branding company. You can reach him at williamarruda@reachcc.com.

Here are three steps to successful personal branding:

Step 1: Unearth Your Brand

Give Your Brand Context.
Know Yourself.
Know Your Competitors.
Know Your Target.

Step 2: Express Yourself

Describe the Essence of Your Brand.
Find the Right Mix.
Mark Everything You Do with Your Brand.
Live and Breathe Your Brand.

Step 3: Evaluate and Evolve

Evaluate.
Evolve.

William Arruda, dubbed the "personal branding guru" by the media and clients, works with individuals and organizations to build strong, memorable brands. Combining his 20 years of international branding expertise with his passion for people, he founded Reach www.reachcc.com), the human branding company. You can reach him at williamarruda@reachcc.com.