Learn from the mistakes of others

Here are three steps to successful personal branding:

Step 1: Unearth Your Brand

Give Your Brand Context.
Know Yourself.
Know Your Competitors.
Know Your Target.

Step 2: Express Yourself

Describe the Essence of Your Brand.
Find the Right Mix.
Mark Everything You Do with Your Brand.
Live and Breathe Your Brand.

Step 3: Evaluate and Evolve

Evaluate.
Evolve.

William Arruda, dubbed the "personal branding guru" by the media and clients, works with individuals and organizations to build strong, memorable brands. Combining his 20 years of international branding expertise with his passion for people, he founded Reach www.reachcc.com), the human branding company. You can reach him at williamarruda@reachcc.com.