- Be clear about the purpose of your website.
- Think carefully about what your website needs to achieve that purpose – and that includes how you intend to market it.
- Consider not doing things that do not directly advance your purpose.
- Tell your audience what you are doing and why. If you cannot do that, you have not finished #1 yet.
- Do not collect information you do not need, particularly if it has no bearing on the purpose of your website.
- Tell your visitors who you are, what information you are or will be collecting, and why – how does it advance the purpose of your website.
- Treat them and their information with respect.
- Provide contact details and a clear mechanism for offering suggestions and making complaints.
- Respond promptly and politely to your visitors.
- If you say you will do something, do it right away – then tell your visitors about it.
- If you are unsure about anything, find the right people and learn what you need to know.
- If you cannot do something yourself, find the right people who can and either hire them or work with them.
- If you have to ask a lawyer to help you fix something, you are probably in trouble.
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