maelorin: (complete boob)

UNCLE MAELORIN’S TOP TIPS FOR WORKING WITH WEBSITES AND THE LAW

posted by [personal profile] maelorin at 09:09pm on 09/02/2006 under , , ,

UNCLE MAELORIN’S
TOP TIPS FOR WORKING WITH WEBSITES AND THE LAW

  1. Be clear about the purpose of your website.

  2. Think carefully about what your website needs to achieve that purpose – and that includes how you intend to market it.

  3. Consider not doing things that do not directly advance your purpose.

  4. Tell your audience what you are doing and why. If you cannot do that, you have not finished #1 yet.

  5. Do not collect information you do not need, particularly if it has no bearing on the purpose of your website.

  6. Tell your visitors who you are, what information you are or will be collecting, and why – how does it advance the purpose of your website.

  7. Treat them and their information with respect.

  8. Provide contact details and a clear mechanism for offering suggestions and making complaints.

  9. Respond promptly and politely to your visitors.

  10. If you say you will do something, do it right away – then tell your visitors about it.

  11. If you are unsure about anything, find the right people and learn what you need to know.

  12. If you cannot do something yourself, find the right people who can and either hire them or work with them.

  13. If you have to ask a lawyer to help you fix something, you are probably in trouble.
Mood:: 'accomplished' accomplished
Music:: ps1: guardia
There are no comments on this entry. (Reply.)
maelorin: (complete boob)

UNCLE MAELORIN’S TOP TIPS FOR WORKING WITH WEBSITES AND THE LAW

posted by [personal profile] maelorin at 09:09pm on 09/02/2006 under , , ,

UNCLE MAELORIN’S
TOP TIPS FOR WORKING WITH WEBSITES AND THE LAW

  1. Be clear about the purpose of your website.

  2. Think carefully about what your website needs to achieve that purpose – and that includes how you intend to market it.

  3. Consider not doing things that do not directly advance your purpose.

  4. Tell your audience what you are doing and why. If you cannot do that, you have not finished #1 yet.

  5. Do not collect information you do not need, particularly if it has no bearing on the purpose of your website.

  6. Tell your visitors who you are, what information you are or will be collecting, and why – how does it advance the purpose of your website.

  7. Treat them and their information with respect.

  8. Provide contact details and a clear mechanism for offering suggestions and making complaints.

  9. Respond promptly and politely to your visitors.

  10. If you say you will do something, do it right away – then tell your visitors about it.

  11. If you are unsure about anything, find the right people and learn what you need to know.

  12. If you cannot do something yourself, find the right people who can and either hire them or work with them.

  13. If you have to ask a lawyer to help you fix something, you are probably in trouble.
Music:: ps1: guardia
Mood:: 'accomplished' accomplished
There are no comments on this entry. (Reply.)
maelorin: (Default)

personal branding, pt iv

posted by [personal profile] maelorin at 03:28am on 04/08/2005 under , , , ,
Intended or not, personal branding is a result of blogging.

apparently, when blogging became the latest-cool-thing™, everyone who wanted to be thought of as anyone got one.

they also got tracked by google.

so anyone who wanted to find out something about these enthusiastic people, were only a few keystrokes away from n00boftehday.blog.com ... potentially embarrasing. especially if your blog read like the instructions for assembling a new toaster written in manglish (of any variety).

it didn't take too long for someone to notice. and write that-article™. in this case, 'the brand called you' (written 'back' in 1997).

now, marketing people love brands. so imagine what the solution was.

you guessed it: commercially designed personal websites. i mean, personal brands.

and the 'gurus' (some even call themselves gurus) are everywhere.

"Brandego™ is the essential career-management solution for executives, senior managers and solopreneurs in a competitive, global marketplace. Brandego will help you differentiate and market yourself through our leading-edge combination of personal branding and sophisticated Web portfolios. Become the CEO of your career."

just imagine the career you could have had, if you had a professionally bland designed website like mr waterman, who is, apparently:
"the guy you call when you need a creative business visionary who understands how to maximize the opportunities presented by the dissolution of technological boundaries"
who should i call if i need a guy i can understand?


all this personal branding stuff boils down to two things:
  1. Gnothi se auton/Gnôthi Sauton/Gnothe seauton : Nosce te ipsum : Know Thyself -- Delphi Oracle
  2. "Speak clearly, if you speak at all; carve every word before you let it fall." -- Oliver Wendell Holmes
Mood:: 'tired' tired
There are no comments on this entry. (Reply.)
maelorin: (Default)

personal branding, pt iv

posted by [personal profile] maelorin at 03:28am on 04/08/2005 under , , , ,
Intended or not, personal branding is a result of blogging.

apparently, when blogging became the latest-cool-thing™, everyone who wanted to be thought of as anyone got one.

they also got tracked by google.

so anyone who wanted to find out something about these enthusiastic people, were only a few keystrokes away from n00boftehday.blog.com ... potentially embarrasing. especially if your blog read like the instructions for assembling a new toaster written in manglish (of any variety).

it didn't take too long for someone to notice. and write that-article™. in this case, 'the brand called you' (written 'back' in 1997).

now, marketing people love brands. so imagine what the solution was.

you guessed it: commercially designed personal websites. i mean, personal brands.

and the 'gurus' (some even call themselves gurus) are everywhere.

"Brandego™ is the essential career-management solution for executives, senior managers and solopreneurs in a competitive, global marketplace. Brandego will help you differentiate and market yourself through our leading-edge combination of personal branding and sophisticated Web portfolios. Become the CEO of your career."

just imagine the career you could have had, if you had a professionally bland designed website like mr waterman, who is, apparently:
"the guy you call when you need a creative business visionary who understands how to maximize the opportunities presented by the dissolution of technological boundaries"
who should i call if i need a guy i can understand?


all this personal branding stuff boils down to two things:
  1. Gnothi se auton/Gnôthi Sauton/Gnothe seauton : Nosce te ipsum : Know Thyself -- Delphi Oracle
  2. "Speak clearly, if you speak at all; carve every word before you let it fall." -- Oliver Wendell Holmes
Mood:: 'tired' tired
There are no comments on this entry. (Reply.)

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